UB Graduate School of Education - Social media Assistant

As the Social Media Assistant for the UB Graduate School of Education, I created strategic, digital content across Instagram, LinkedIn, X, and Facebook. My work includes short-form video reels, carousel designs, and written captions that highlight student achievements, faculty research, community engagement, and program updates. Through this position, I developed a strong understanding of brand-aligned messaging, content planning, and data-driven social media strategy while helping GSE strengthen its digital presence and connect with current and prospective students.